One
way that many business owners choose to save time on social media
marketing is to bulk schedule updates using a tool like HootSuite or
Sprout Social. And indeed in many ways this is a great idea. It is
just something that should be used with care. No one really wants to
follow an account that seems like a bot. Make use of a good mix of
automated posts and personalized interaction like responding to
comments on posts, asking questions or simply chatting occasionally.
But
when it comes to Sprout Social vs Hootsuite which are some of the
best tools out there, which should you use?
Both
platforms share many of the same functions. Which you choose may come
down to budget, organization size and the number of social media
platforms you utilize.
Sprout
Social and Hootsuite both license their products in three-tiered
subscription models. Higher tiers are more expensive, but they also
unlock more functionality. It should be noted that Hootsuite does
offer a free to use individual account, something that Sprout Social
does not.
From
a design point of view, Sprout Social is easier to look at and use
while Hootsuite favors function over form. HootSuite has a slight
edge in reporting, although Sprout Social offers more extras at the
basic subscription level, including CRM and audience discovery.
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