Instapage and Analtytics For More Efficient Landing Pages and Marketing

A website is important to most businesses especially in this day and age where everything has gone digital. A website is the first point of contact where visitors land. Let’s call that first of contact a landing page. That landing page is so important, because it may decide whether a visitor clicks around or leaves the page within a few seconds. One of the ways you can ensure to create an appealing landing page is through Instapage. You can use your instapage login to get started in building a powerful, high click generating page.

Now, how do you tell whether your landing page is doing well? The best way is with solid analytics. After all, cold numbers tell a compelling story good or bad. There are quite a few social media software out there with one of the hottest debates being between Sprout social vs hootsuite. 

Essentially, the choice really comes down to whether the organisation favours reporting or is looking for additional features like CRM. Each one has its pluses and minuses. Your marketing objectives and strategy should help you make that decision to ensure that you get the optimal results for which you are looking. Either way, you will find out how effective your landing page is.

Read More

Social Media Management Tools Are Not Created All Equal

 

One way that many business owners choose to save time on social media marketing is to bulk schedule updates using a tool like HootSuite or Sprout Social. And indeed in many ways this is a great idea. It is just something that should be used with care. No one really wants to follow an account that seems like a bot. Make use of a good mix of automated posts and personalized interaction like responding to comments on posts, asking questions or simply chatting occasionally.

But when it comes to Sprout Social vs Hootsuite which are some of the best tools out there, which should you use?

Both platforms share many of the same functions. Which you choose may come down to budget, organization size and the number of social media platforms you utilize.

Sprout Social and Hootsuite both license their products in three-tiered subscription models. Higher tiers are more expensive, but they also unlock more functionality. It should be noted that Hootsuite does offer a free to use individual account, something that Sprout Social does not.

From a design point of view, Sprout Social is easier to look at and use while Hootsuite favors function over form. HootSuite has a slight edge in reporting, although Sprout Social offers more extras at the basic subscription level, including CRM and audience discovery.

Read More